What is a floral order gatherer?

When you look through the yellow pages in your phone book or on google, you may see advertisements for floral gatherers who take orders for your area. However, if you do a little searching, these may not actually be florists in the city or area where you want your flowers delivered. In short, these are floral brokers or floral gatherers. This is how it works:

You call (or order online) through a floral gatherer's company. Say you order an arrangement that costs $100 dollars.

The floral gatherer will take a cut -- let's pretend it's $30 for the order (this is their profit).

The floral gatherer will then send the order to a florist in the area where you want your flowers delivered. However, the floral gatherer will send $70 dollars to the designing florist (because remember, they've taken the $30). The floral designer may also be vague in their description to the floral designer, asking them to "fill the order as similarly as possible" to the image or description of the arrangement. This leads to disappointed recipients and the person who ordered the arrangment.

In short, the $100 arrangement becomes a $70 floral arrangment.

How do you avoid being shortchanged? The best way is to call your local florist directly. This way, you will get what you ordered. Your $100 dollar arrangement will be the way it should be.